the unique essence or inner nature of a person, place or thing, especially as expressed in an artistic work

inscape (formally leaf & bloom) is a floral design studio specializing in weddings and events. Using flowers and botanical elements to interpret and connect seasons and spaces, inscape is an exercise in curiosity. 

Owner, Jaimie Reeves' deep appreciation for nature and its seasons are prevalent in all her designs. Carefully choosing colours and hand-picking textures and foliage to compliment and reflect nature's inherent beauty. With a focus on using local and in season blooms paired with untamed foraged elements, her compositions have a natural and effortless-looking style.

Jaimie grew up working in a family-owned garden centre where she began her career as a florist. With over 14 years of experience as a floral designer, she continues to learn and grow her craft. She strives to make every design unique while maintaining an uncomplicated aesthetic.

Jaimie also co-founded The Local Flower Collective in 2018. A hub dedicated to supporting local flower farmers and floral designers. 

Based in Toronto, Canada. Available for travel. 

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